Norwegian salmon in global demand – Etihad Cargo delivers it in style


Fresh salmon – a delicacy for fish lovers? A new healthy food attraction? Say what you will, but the demand for fresh salmon is only expected to increase over the next few years.

The global salmon market was valued at $50 billion in 2020 and is expected to reach over $76 billion by 2028, according to a report by

“Generally defined as a fatty fish, salmon is high in protein and omega-3 fatty acids. While most Atlantic salmon are farmed, the majority of Pacific salmon are wild caught,” the report states.

The health benefits of salmon include reducing:
*CVD (including heart attack and stroke)
*Certain types of cancer
*Alzheimer’s and other cognitive diseases; and
* Relieve the effects of rheumatoid arthritis.

Asia-Pacific is the largest market for salmon and is also expected to be the fastest growing market due to various health benefits. “In the North America and Europe region, it is expected to grow at a promising rate, due to an increase in various health conditions such as obesity, systemic inflammation as well as the risk of developing atherosclerosis, l “hypertension and stroke. These regions are expected to grow significantly during the forecast period.”

The key dynamics of the salmon market include changes in consumer lifestyle that impact changes in food consumption habits. “The growing demand for salmon in emerging markets like Asia-Pacific and Latin America presents lucrative growth opportunities for players operating in the global salmon market. According to a United Nations report, the demand for salmon is so high that it can absorb about 6-7% excess supply per year without any fluctuation in price.”

Norway’s ocean-farmed Atlantic salmon – the world’s salmon leaders – can trace its origins back to the wild, “thanks to our pioneering idea. In the 1970s, we collected salmon from 40 Norwegian rivers to breed in our Norwegian farmed salmon have the same genetics as wild salmon, but their food allows them to grow faster, mature later and be more resistant to disease,” according to information from the Norwegian Seafood Council. Wed.

Salmon farmed in the Norwegian Sea is well cared for and available all year round. “We set high standards and our model of sustainably managed aquaculture is recognized around the world.”

And Etihad Cargo, the world leader in transporting temperature-controlled products, was right in the middle of the action earlier this month.

Etihad Cargo, on its first cargo flight from Oslo, Norway, recently transported over 90 tons of fresh salmon to various markets.

“Last week, February 11, we operated our cargo flight operated by a B777-200F at Norway’s Oslo Airport,” said Soufyan Mouaniss, Managing Director Northern and Western Europe, Etihad Cargo. “Although this is our first all-cargo visit to Oslo Airport, we are not newcomers. From May 2, 2020, Etihad Cargo operated a weekly all-cargo flight from Oslo to Abu Dhabi From June 2, 2020, we have added a second weekly flight on the route.

“No less than 91 tons of fresh salmon shipments have been sent to various destinations in the United Arab Emirates and beyond, such as Pudong, Incheon, Bangkok and many others.

How long was the transport time? “The average airport-to-airport transit time of booked cargo was 48 hours. The short transit time, combined with the existing processes implemented for all our Fresh Forward products, ensures that the products arrive in fresh conditions.

Challenges during transfer to freight, shipping, unloading and final distribution: “Our goal was to have a short connection to Abu Dhabi to minimize transit time for shipments traveling beyond Abu Dhabi. We did this by adjusting the ex-Oslo cargo schedule and schedules of freight ex-Abu Dhabi We have been able to achieve this through excellent teamwork with our network planning team.

“The weather on the west coast of Norway was quite difficult where fishermen were unable to bring in fish from the ocean, which led to some minor reductions and cancellations of bookings. But thanks to the close cooperation between our local team and valued customers, we were able to close this gap quickly.”

Will salmon be the next product marketed by Etihad Cargo in other countries? “The demand for salmon from Norway has always been an important product for Etihad Cargo. Supported by our IATA CEIV FreshForward fresh product, we serve the Norwegian market as an offline carrier and occasionally as an online carrier and will continue to do so. “

Other product transport experiences under the FreshForward category? “Etihad has developed its dedicated FreshForward product which is IATA CEIV Fresh certified to simplify the process of moving temperature-sensitive perishables across its network with Abu Dhabi as its hub.”

Etihad Cargo will focus on transporting delicate cargo and offering the best possible flight solutions to protect the integrity of the shipment throughout the journey, Mouaniss said.


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