SkiStar end of year report September 2020-August 2021




  • During the year, SkiStar updated its strategic plan and repositioned SkiStar, the winter ski lift company, to SkiStar, the year-round mountain tourism company focused on Scandinavia.
  • The focus on summer in the fourth quarter resulted in an increase in the number of customers, resulting in increased sales across all revenue categories.
  • On July 1, SkiStar took over the operation of six hotels and lodges in Scandinavian mountain resorts, creating a new business area: Operation of Hotels.
  • Income continues to be negatively affected by the absence of foreign guests, mainly in Norway, due to the pandemic and entry rules.

Fourth trimester

  • Fourth quarter net sales amounted to SEK 246 million (162), an increase of SEK 83 million (51%) over the previous year.
  • Profit after tax was SEK 80 (-101) million, an increase of SEK 180 million (180%) over the previous year.
  • The operating result was positively affected by the 198 million SEK related to the transfers of hotel properties, building rights and indirectly owned companies (50%), all through disposals to the already established joint venture Skiab Invest AB.
  • Earnings per share amounted to SEK 0.87 (-1.23).

Full year

  • Net sales for the full year amounted to SEK 2,751 (2,794) million, a decrease of SEK 44 million (2%) from the previous year.
  • Profit after tax was SEK 234 (287) million, a decrease of SEK 53 million (19%) compared to the previous year.
  • Earnings per share amounted to SEK 3.04 (3.71), a decrease of 18%.
  • The Board proposes a dividend of SEK 1.50 (0) per share, for a total of SEK 118 (0) million.

Comments from CEO Stefan Sjöstrand:
We are ending a year in which we delivered positive results, in the midst of a pandemic, with extremely strong momentum in commercial development, acquisitions and disposals. All Swedish and Norwegian destinations have remained open throughout the winter season with more new customers visiting us. However, the absence of foreign guests had a negative effect on our income. Our new focus on the summer months, with SkiStar Sports & Adventures, has helped increase the number of summer guests.

In order to strengthen our position as the leading tour operator in Scandinavia, we completed two major strategic transactions during the year. The first was the sale of our majority stake in the ski resort of St. Johann in Tirol in Austria, which we expect to close soon. The second was a deepening of our collaboration with Peab in Skiab Invest AB, where we jointly own the six best hotels and lodges in Sälen, Trysil and Hemsedal. As a result of the transaction, SkiStar manages all the hotels of a new hotel division from July 1. The transaction allows us to provide our customers with an even better overall experience when they visit us. In December 2021 we are opening our latest addition: SkiStar Lodge Hundfjället, a brand new lodge in the Sälen Mountains and a key part of SkiStar Sälen’s development into an international mountain resort.

The new focus on the summer season was one of the driving forces that enabled us to increase our sales in the fourth quarter to SEK 246 (162) million. The strong influx of guests has resulted in an increase in all revenue categories, and we are also seeing additional revenue from our new hotel operations.

It is very nice to be able to report an after tax profit of SEK 234 (287) million for the full year 2020/21 in an industry that has been hit by the pandemic and the travel and socialization restrictions. The absence of foreign guests, especially in Norway, has a negative impact on income.

Our cooperation and dialogue with the wider industry, health services, authorities and our ski associations ahead of the winter season has allowed us to be well prepared for another winter season suited to Covid. At the same time, we have invested in digitalization, including digital check-in / check-out and the purchase of SkiPass, which has been appreciated by our customers. I am very proud of our Covid Precautions, which have made nearly 90% of our customers feel safe while staying with us, a testament to the hard work of our employees to provide our customers with memorable experiences. in the mountains. It is also particularly gratifying that 7 percent of our customers have discovered SkiStar during the winter season.

As a further step in SkiStar’s strategic shift from a winter ski lift business to a year round tourism business, we launched SkiStar Sports & Adventures in the summer of 2021, with a range of activities such as trail biking, climbing parks and assisted hiking. Interest in stays and active holidays all year round remains high, which is also reflected in our attendance figures: 30% more visitors used the ski lifts and mountain activities in summer 2021 compared to to the previous year. We also find that up to one in four visitors has never visited us in the summer, and one in three has not visited us in the winter either. This creates a range of opportunities to increase the number of visitors and income in both summer and winter.

Our retail activities continue to grow strongly, particularly online at, with growth of 16% during the year. Our digital platforms (, and SkiStar App) recorded 32 million visits during the year, an increase of 14%. The number of MySkiStar members reached 1.3 million (+ 36%).

We’ve taken several steps forward in the area of ​​sustainability this year, with a new sustainability strategy that includes ambitious goals to reduce our emissions by 50% by 2030, while getting more people moving. We do this by offering more activities at our destinations throughout the year, as well as through dialogue and interaction with our stakeholders and partners.

Interest in Alpine mountain tourism in Scandinavia is greater than ever as winter approaches, with many early bookings and many foreign guests, especially from Denmark, returning as travel restrictions are relaxed . This means that our reservations for winter 2021/22, expressed as the number of nights booked through the SkiStar accommodation agency, are up 10% compared to the same period of the previous year. With the 2018/19 winter season as a comparison period, the increase is even larger, at 15%, indicating that the recovery is picking up speed and the stay trend is here to stay.

We are better equipped than ever for the upcoming fiscal year, having successfully conducted our operations over two summer seasons and two winter seasons during the pandemic. Despite Covid-19, we have confidence in all the experience and knowledge that we have accumulated as a company during this sometimes difficult time. Our core business, downhill skiing, spending time outdoors in the great outdoors and spending an active holiday with family and friends holds up in adverse conditions, now and in the future.

Stefan Sjöstrand
Chief Executive Officer

This information is information which SkiStar AB is obliged to make public in accordance with EU Market Abuse Regulation and Securities Market Law. The information has been submitted for publication, through the contact persons indicated below, on October 1, 2021 at 07:30 CET.

Further information can be obtained from:
Stefan Sjöstrand, CEO, tel +46 (0) 280 841 60.
Anders Örnulf, Chief Financial Officer, tel +46 (0) 280 841 60.

SkiStar in brief
SkiStar AB (publ) is listed on the Mid Cap List of the Nasdaq Stockholm Stock Exchange. The Group owns and operates alpine ski resorts in Sälen, Vemdalen, Ã…re and Hammarbybacken (Stockholm) in Sweden, Hemsedal and Trysil in Norway and St. Johann in Tirol in Austria. Operations are divided into three segments: ski resort operations, real estate development and operations, and hotel operations. As the leading holiday tour operator in Scandinavia, SkiStar’s business concept is to create memorable mountain experiences, develop sustainable destinations, offer the highest quality accommodation, activities, products and services in focusing on our customers. For more information, please visit

  • 2020 Year-End Report_21 SkiStar AB


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